Two years ago, the world came close to ending the hamburger wars. Burger King, of Whopper fame, offered a truce to rival McDonalds’ Big Mac by suggesting that the fast food giants create a McWhopper to celebrate and raise funds for the International Day of Peace, September 21. A clever ad campaign showed a pop-up restaurant to be erected in Atlanta, Georgia, with workers using specially-branded uniforms, as a statement that peace, at last, had been reached in the burger wars. Burger King even joined forces with non-governmental organization Peace One Day to support the United Nations’ mission of embracing a world without war, agreeing to donate the profits from this pop-up to peacebuilding.
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