In the past, the United States strategically utilized its globally popular musicians for diplomatic gains through the Jazz Ambassador program. But this practice began to wind down in the 1960s and has not since been replicated. Given the desire of Americans to engage more with the rest of the world through diplomacy, the United States should create a new program to deploy its musical talent. An “America’s Best Concert series” could advance US values abroad and improve the image of the United States globally, while simultaneously advancing US commercial interests.
Read the full paper at the Atlantic Council.
